Privacy Policy

2.1 Information You Provide Directly

• Name, phone number, and email address submitted through our contact, consultation, or newsletter forms
• Details about your business and the service you are interested in (e.g., Performance Marketing, SEO, Branding)
• Messages, briefs, or documents you share with us via email, WhatsApp, or during consultations
• Information provided if you apply for a role via our Careers page

2.2 Information Collected Automatically

• IP address, browser type, device type, and operating system
• Pages visited, time spent on the Website, referring URLs, and click behaviour
• Approximate location derived from your IP address
• Cookie and tracking identifiers (see Section 4)

2.3 Information From Third Parties

We may receive information about you from advertising and analytics partners (such as Google and Meta) when you interact with our ads, or from publicly available business sources when researching prospective clients.

We use the information we collect to:

• Respond to enquiries and provide requested consultations or quotes
• Deliver, manage, and improve the marketing, advertising, SEO, design, and automation services we provide to clients
• Send newsletters, industry insights, and promotional communications (with an option to unsubscribe at any time)
• Operate, secure, and improve the Website's performance and user experience
• Measure the effectiveness of our own marketing campaigns and advertising spend
• Comply with legal obligations and enforce our Terms & Conditions
• Evaluate applications submitted through our Careers page

The Website uses cookies and similar technologies, including Google Tag Manager, Google Analytics (GA4), and advertising pixels (such as Meta/Facebook Pixel and Google Ads remarketing tags), to understand visitor behaviour and measure campaign performance. A full breakdown of the cookies we use, their purpose, and how to manage your preferences is available in our Cookie Policy.

As a performance marketing agency, we rely on third-party platforms to deliver and measure services. These may process data on our behalf or their own behalf, including:

• Google (Ads, Analytics, Tag Manager, Search Console) — website analytics and paid campaign delivery
• Meta (Facebook & Instagram Ads) — social advertising and audience insights
• LinkedIn Ads — B2B advertising campaigns
• CRM and email marketing tools — managing enquiries, newsletters, and client communication
• WhatsApp Business — direct client communication via the WhatsApp chat widget on our Website
• Trustpilot — collection and display of customer reviews

These third parties maintain their own privacy policies governing how they process data, and we encourage you to review them.

We do not sell your personal information. We may share information with:

• Employees, contractors, and freelancers engaged to deliver services on our behalf, under confidentiality obligations
• Advertising, analytics, hosting, and CRM service providers listed in Section 5
• Legal or regulatory authorities where required by law, court order, or to protect our legal rights
• A successor entity in the event of a merger, acquisition, or sale of business assets

We retain personal information for as long as necessary to fulfil the purposes outlined in this Policy, maintain client records, meet legal and accounting requirements, and resolve disputes. Contact form and newsletter data is generally retained until you request deletion or unsubscribe, after which it is removed from active systems within a reasonable period.

We implement reasonable administrative, technical, and physical safeguards to protect information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Depending on your location, you may have rights under applicable data protection law, including India's Digital Personal Data Protection Act, 2023 (DPDP Act), the EU/UK General Data Protection Regulation (GDPR), or the California Consumer Privacy Act (CCPA). These rights may include the ability to:

• Access, correct, or request a copy of the personal information we hold about you
• Request deletion or restriction of your personal information
• Withdraw consent for marketing communications at any time
• Object to certain processing, including for direct marketing purposes
• Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us using the details in Section 14. We will respond within a reasonable timeframe as required by applicable law.

By submitting an enquiry or clicking the WhatsApp chat icon on our Website, you consent to being contacted by our team via WhatsApp, phone call, SMS, or email regarding your enquiry, and, unless you opt out, occasional updates about our services. You may withdraw this consent at any time by informing us directly.

Our Website and services are intended for businesses and individuals aged 18 and above. We do not knowingly collect personal information from minors. If you believe a minor has provided us information, please contact us so we can remove it.

Our Website may contain links to third-party websites, social media pages, or client case study references. We are not responsible for the privacy practices or content of external sites and encourage you to review their respective policies.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. The "Last Updated" date at the top of this page will reflect the most recent revision. Continued use of the Website after changes are posted constitutes acceptance of the updated Policy.