Cookie Policy
2. Why We Use Cookies
As a performance marketing agency, cookies and tags are central to how we operate our own Website — they help us measure campaign performance, understand visitor behaviour, personalise content, and demonstrate the same data-driven approach we deliver for our clients. We use cookies to:
- Keep the Website functioning correctly and securely
- Understand which pages, services, and blog content visitors find most useful
- Measure the performance of our advertising campaigns and attribute enquiries to the correct source
- Remember your preferences and reduce repetitive actions on return visits
- Deliver relevant retargeting ads to visitors across Google and Meta platforms
3. Types of Cookies We Use
| Category | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Required for core Website functionality, security, and navigation. Cannot be disabled. | Session management, load balancing, form security |
| Analytics & Performance | Help us understand how visitors use the Website so we can improve content and performance. | Google Analytics (GA4), Google Tag Manager |
| Advertising & Retargeting | Used to measure ad campaign effectiveness and show relevant ads on other platforms. | Meta (Facebook/Instagram) Pixel, Google Ads remarketing tags, LinkedIn Insight Tag |
| Functional | Remember choices you make (such as form inputs or chat widget state) to improve your experience. | WhatsApp chat widget, newsletter sign-up preferences |
5. Managing Your Cookie Preferences
You can control or delete cookies through your browser settings at any time. Most browsers allow you to:
- View which cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies from being set
- Delete all cookies when you close your browser
You can also manage advertising cookies directly through industry opt-out tools, such as the Google Ads Settings page or the Meta Ad Preferences page within your Facebook/Instagram account settings.
6. Do Not Track Signals
Some browsers offer a "Do Not Track" feature. As there is currently no industry-standard approach to responding to such signals, our Website may not respond differently when a Do Not Track signal is received.
7. Changes to This Policy
We may update this Cookie Policy periodically to reflect changes in the cookies and tracking technologies we use, or for legal and regulatory reasons. Please revisit this page occasionally to stay informed.