Explore expert perspectives, industry updates, regulatory insights, and practical knowledge from the RBP team. Stay informed with our latest blogs covering trends, compliance, sustainability, and business best practices.
Email marketing has been declared “dead” many times, yet it continues to outperform newer digital channels where it matters most—real, measurable ROI. As we move into 2026, marketers are facing rising ad costs, stricter privacy regulations, and higher expectations driven by AI-powered personalization. In this evolving landscape, one question stands out.
In today’s digital-first world, businesses invest heavily in marketing, branding, and user interface design. However, many still overlook one critical foundation that directly affects customer experience and revenue: the backend system. Customers may never see your backend, but they feel its impact every time a website loads slowly, a payment fails, or an app crashes at a crucial moment. These technical issues are often misunderstood as “IT problems,” but in reality, they are business problems with direct financial consequences. As digital expectations continue to rise, backend performance is no longer optional. This article explains how poor backend systems quietly hurt business growth and how modern, API-driven architectures help companies scale reliably and sustainably.