Six-Pack Purchase Options
From a 1-pack Starter at ₹539 to an 8-pack Mega Pack at ₹3,115. Every tier is named, priced, and described to match the buyer's intent and commitment level.
Zymdo makes an Apple Cider Vinegar effervescent tablet that genuinely works. What it needed was a website built to sell it. Content, design, and conversion features, all built from the ground up by RBP Digital 360.
Complete project timeline
pack options built
designed and built
Scope delivered on time
Zymdo is a direct-to-consumer wellness brand based in Bengaluru, selling Apple Cider Vinegar effervescent tablets that combine ACV with Garcinia Cambogia, L-Carnitine, Probiotics, Pomegranate Extract, and Vitamins B6, B12, and D3. One tablet, dissolved in water, delivering weight control, gut health, energy, and immunity support in a single refreshing drink.
The formulation was strong and the market timing was right. But in health and wellness e-commerce, the website has to do the convincing. Zymdo came to us with a clear brief: build the e-commerce site and write all the content.
Client
Zymdo
Location
Bengaluru, Karnataka, India
Industry
Health and Wellness / D2C E-Commerce
Timeline
25 Days
Product
Apple Cider Vinegar All-in-One Effervescent Tablets
Market
India and Worldwide
Services Provided
Health and wellness is one of the most competitive categories in Indian D2C e-commerce. Buyers are sceptical, they compare quickly, and they need to trust who they are buying from within seconds of landing on a page.
The challenge was to take a brand-new wellness product and build a website that could compete with established players from day one.
No website or content of any kind existed yet, everything had to be written and built
A purchase structure that encouraged buyers to commit beyond a single pack, since wellness results need consistency
A first-purchase incentive to lower the barrier for new customers unfamiliar with the brand
An influencer marketing system with unique coupon codes so creator partnerships could launch without friction
A clear comparison strategy against liquid ACV and other alternatives
Worldwide shipping built in from launch, not added later
Zymdo had a product. We built everything else.
Every word on the Zymdo website was researched and written by our team. Product descriptions that explain what each ingredient actually does in the body. A homepage that leads with benefits. An about page with the brand's origin story. A 3-month wellness journey breakdown, usage instructions, FAQs, and comparison content, all in a tone that feels confident and relatable to a health-conscious online shopper.
Built on WordPress with WooCommerce and Elementor, the site is designed to convert. The homepage immediately communicates the six core benefits: weight control, energy boost, gut health, immunity support, low calorie, and great taste. The layout guides the buyer from curiosity to understanding to purchase, mobile-first throughout.
Zymdo sells in 1, 2, 3, 4, 6, and 8-pack options, named Starter, Basic, Value, Family, Super, and Mega Pack. Each tier carries a progressively larger discount, nudging buyers toward higher-volume purchases that also align with the 3-month wellness journey. The pricing and pack copy were structured by our team to maximise order value without feeling pushy.
The site launched with a full suite of conversion features: a first-purchase discount, influencer coupon codes ready for immediate use, worldwide shipping messaging, a comparison table against liquid ACV and soft drinks, seeded customer testimonials, and a detailed FAQ section addressing every hesitation a first-time buyer might have.
From a 1-pack Starter at ₹539 to an 8-pack Mega Pack at ₹3,115. Every tier is named, priced, and described to match the buyer's intent and commitment level.
New customers get a discount on their first order, the single most effective lever for converting a first-time visitor into a first-time buyer.
Unique discount codes assigned to each creator partner, making it easy to track performance and give their audience a personalised reason to buy.
A marquee banner running across every page so international buyers know they are covered before they start browsing.
A clear, honest comparison of Zymdo tablets against liquid ACV and soft drinks across taste, calories, convenience, and sugar content.
A month-by-month breakdown of what the buyer can expect: digestive adjustment and energy in month one, weight management in month two, skin and immunity in month three. Sets expectations and improves retention.
Every ingredient listed with a plain-English explanation of what it does in the body, so buyers know exactly what they are taking.
Seeded testimonials and nine common buyer questions answered clearly, placed at the exact point in the page where hesitation typically peaks.
A D2C wellness brand with a marketing-heavy growth plan needed a platform flexible enough for custom conversion features, simple enough for the client to manage daily, and fast on mobile. WordPress with WooCommerce and Elementor delivered on all three.
The foundation. Reliable, scalable, and simple for the client team to manage content updates, add new products, and run promotions without needing a developer on call.
The e-commerce engine. Handles the full multi-pack product catalogue, discount and coupon infrastructure, worldwide shipping configuration, and order management. Flexible enough to power every conversion feature the brand needed.
The page builder. Used to design every page visually with the kind of conversion-focused layout that a health and wellness D2C brand needs: benefit-led sections, visual comparison tables, social proof blocks, and a mobile-first purchase flow.
We started by understanding the product deeply: the ingredients, the science behind each one, the target buyer, and the competitive landscape in ACV and wellness tablets. From there, all website content was researched and written: homepage copy, product descriptions for all six pack options, ingredient breakdowns, the 3-month journey, usage guide, about page, FAQs, and the product comparison table. Every word was written before a single page was built.
With content locked, we moved into design and build. WordPress, WooCommerce, and Elementor were set up. The homepage, about, products, and contact pages were built with the full conversion layout. All six product listings were created with correct pricing, pack names, and discount structures. The first-purchase discount and influencer coupon code infrastructure were configured. Worldwide shipping was set up. The comparison table, testimonials, and FAQ section were integrated.
Product imagery was uploaded across all listings. The marquee announcement bar (Fast Delivery, Worldwide Shipping) was added. Mobile responsiveness was tested across devices. SEO metadata was applied to all key pages. The full purchase flow was tested end to end, from product selection through to checkout. The site was reviewed with the client and launched live at zymdo.in.
Zymdo launched with everything a D2C health brand needs: a clear product story, a conversion-optimised website, and the marketing infrastructure to activate growth immediately
Delivered in
25
DAYS
Six pack tiers, each priced and positioned to nudge buyers toward committing longer to the wellness journey.
The coupon infrastructure means Zymdo can onboard creator partners and track performance immediately, with no additional setup needed.
International buyers can discover and purchase from day one. The global ambition was built into the site, not bolted on later.
The wellness journey, ingredient transparency, comparison table, and FAQ section work together to earn the trust needed to convert a sceptical buyer.
“They had a product people needed. We built a website that made it impossible not to try.”
