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Web Development and Custom Build

A Global Expert Needed a Way to Take Bookings From Anywhere in the World

Venky Murthy is a precious metal refining consultant with 30 years of experience across 60 countries. The website, the brand concept, the content, the booking system, and the admin dashboard were all built from scratch by RBP Digital 360 in one month.

Venky Murthy Website
Custom Development
Booking System
Personal Brand Website
Admin Dashboard
Global Payment Integration
Web Design

1 Month

Project timeline

3

Alternative time slots per booking

60+

Countries the system serves

2

Platforms built (main site and booking system)

The Project

A World-Class Expert With
No Way to Take a Booking Online

Venkatesha Murthy (Venky) is a globally recognized precious metal refining and recovery consultant, holding an M.Sc. in Industrial Chemistry, an M.Tech. in Process Metallurgy, and an MBA in International Marketing. He has worked with businesses in over 60 countries helping them set up compliant, efficient, and sustainable metal recovery operations.

His clients are not local. They are spread across continents, in different time zones, paying in different currencies, reaching out at all hours. What he did not have was a professional website, a brand identity, or any kind of structured system for them to book and pay for a consultation.

We built all of it from scratch. The concept, the layout, the content, the booking system, and the admin dashboard.

Project Details

Client

Venky Murthy

VANS Group

Location

Singapore

Industry

Precious Metal Refining and Recovery Consulting

Timeline

1 Month

Built From

Scratch (idea, layout, content, and development)

Services Provided

Brand ConceptWeb Design and DevelopmentContent WritingCustom Booking System DevelopmentPayment IntegrationAdmin Dashboard
The Challenge

No Off-the-Shelf Tool Could Do
What He Actually Needed

A standard booking plugin was never going to work here. Venky's clients book from different countries, in different time zones, and need a scheduling system that understands that.They also needed to be able to pay for a consultation at the time of booking, regardless of where in the world they were.

The only way to solve all of this together was a fully custom build.

What We Needed to Solve

No Digital Presence

No website, no brand identity, and no existing digital presence of any kind

No Concept or Content

No concept or content to start from, the idea, positioning, tone, and copy all needed to be created

Off-the-Shelf Tools Fell Short

Standard booking tools like Calendly did not offer the level of customisation Venky needed

Timezone Confusion

Visitors from any country needed to be able to book without timezone confusion getting in the way

Multiple Slot Preferences Needed

The booking form needed to allow up to three alternative time slot preferences, because a single slot across global time zones almost always fails

Pay-at-Booking, Anywhere

Global payment collection at the time of booking, not after confirmation, was non-negotiable

No Single Tool Covered Everything

After trying multiple third-party solutions, none could handle all of these requirements together without significant compromise

No Way to Manage Bookings

Once bookings started coming in, Venky needed a way to manage them, confirm sessions, reschedule, and see reporting, all without relying on a developer

What We Delivered

Two Platforms, Built
From the Ground Up

This was not a website project. It was a website project and a software project running in parallel, delivered in one month.

01

Brand Concept and Personal Website

Venky had no digital identity to start from. We developed the positioning concept from scratch: a globally trusted precious metal refining expert who makes 30 years of hard-won knowledge accessible to businesses anywhere in the world. The website was designed and built around this idea, with a clean, credible layout that communicates authority without feeling corporate. All content was written by our team: the homepage, the services section, the about page, the expertise breakdown, the FAQ, and the blog structure.

02

Custom Consultation Booking System

We built a completely custom booking platform at consultation.venkymurthy.com, separate from the main website, using Next.js. The form captures everything needed to prepare for a productive session: email, full name, phone number, company, country, consultation service type, and a detailed brief of the project or query. Visitors select their preferred consultation mode (Zoom, Google Meet, WhatsApp, or Phone Call) and the relevant link is shared after confirmation. Most importantly, the form allows the visitor to submit up to three alternative time slot preferences so that scheduling across time zones does not fall apart on the first attempt.

03

Global Time Zone Scheduling

The time slot section is built with full global time zone support. Visitors select their own time zone, then choose their three preferred slots in local time. The system handles the conversion on the backend, so Venky's team always sees bookings in a consistent reference time regardless of where the visitor booked from. A mandatory 24-hour advance booking requirement is enforced at the form level, ensuring sessions are never booked without adequate preparation time.

04

Admin Dashboard

With bookings coming in from multiple countries and time zones, Venky needed a proper management interface, not an inbox full of form submissions. We built a dedicated admin dashboard where the team can view all incoming bookings, confirm or reschedule sessions, track activity, and access reporting. The dashboard gives full operational control without requiring any technical knowledge or developer involvement for day-to-day management.

Website Highlights

Built for a Global Consulting Practice

01

Triple Time Slot Selection

Visitors submit up to three preferred consultation slots in order of preference. If the first slot is unavailable, the team confirms one of the alternatives, preventing scheduling failures across time zones.

02

Global Time Zone Support

The booking system accepts time zone input from visitors anywhere in the world and converts all slots to a consistent reference time for the Venky Murthy team.

03

Multi-Mode Consultation Options

Zoom, Google Meet, WhatsApp Call, or Phone Call, visitors choose their preferred format at booking and the relevant link or number is shared after confirmation.

04

Consultation Fee Collection

USD $100 per hour, collected at the time of booking. The fee structure is clearly communicated on the booking page before the visitor submits, with no confusion at checkout.

05

Service-Specific Booking

Visitors select the consultation service they need before submitting, so every session arrives pre-qualified and properly scoped.

06

Admin Dashboard

A dedicated management interface for viewing all bookings, confirming sessions, rescheduling, monitoring activity, and reviewing reports, all without developer involvement.

07

Dedicated Booking Subdomain

The booking platform lives at consultation.venkymurthy.com, separate from the main site, keeping the booking experience clean and focused.

08

Blog and Resources Section

A structured blog on the main site gives Venky a platform to publish expertise-driven content that attracts organic search traffic from his global audience.

09

Mobile-Responsive Across Both Platforms

Both the main website and the booking system are fully responsive, since a significant share of international visitors will be booking from mobile.

10

Refund, Terms, and Privacy Pages

Full legal pages in place, including a Refund and Cancellation Policy, Terms and Conditions, and Privacy Policy, essential for a paid global consulting service.

Tech Stack

What We Built It On

This project required two separate technology decisions made deliberately. The main website needed to be simple for the client to manage and update day to day. The consultation booking platform and admin dashboard needed to be fully custom, fast, and capable of handling global scheduling logic, timezone management, payment collection, and a complete management interface. We used different tools for each, and built the custom platform entirely from scratch using a modern full-stack architecture.

WordPress
Elementor
Next.js
Node.js
REST API
MySQL

WordPress and Elementor

The foundation of the main venkymurthy.com website. Used to design and build the homepage, services, about, expertise, blog, and contact pages. Gives the client full control over content without needing a developer for routine updates.

Next.js

The front-end framework powering the custom consultation booking platform at consultation.venkymurthy.com. Chosen for its performance, flexibility, and ability to handle the complex scheduling interface, timezone logic, multi-slot selection, and the admin dashboard views that no off-the-shelf booking tool could provide.

Node.js

The backend runtime powering the server-side logic of the booking platform. Handles all API requests between the booking form, the admin dashboard, and the database, including booking creation, confirmation flows, rescheduling logic, and session management.

REST API

The communication layer connecting the Next.js front end to the Node.js backend. Every booking submission, admin action, status update, and report request moves through a structured REST API, keeping the platform modular and scalable as the consulting practice grows.

MySQL

The database. Stores all booking records, customer details, session histories, slot preferences, timezone data, and admin activity. Every consultation request, confirmed or pending, lives here and is accessible through the dashboard in real time.

How We Did It

Two Builds, One Month, Running in
Parallel.

1
Wk 1
2
Wk 2
3
Wk 3
4
Wk 4
  1. Week 1Concept, Brand, and Architecture

    We started with nothing. The concept for Venky's personal brand was developed first: who he is, who he serves, and why they should trust him above anyone else in his field. The content architecture for the main website was mapped out, and the booking system requirements were scoped in full. After evaluating multiple third-party tools and finding none that met all the requirements, the decision to build custom was made and the technical architecture for the booking platform was designed.

    • Brand concept
    • Architecture mapped
    • Custom build decided
    Wk 1
  2. Week 2Main Website Build and Content

    The main website was designed and built using WordPress and Elementor. All content was written and placed: homepage, services, about, expertise, FAQ, contact, and blog structure. The site was reviewed and refined with the client during this phase.

    • WordPress
    • Elementor
    • Content written
    • Client review
    Wk 2
  3. Week 3Booking System Development

    The custom booking platform was built in Next.js. The multi-slot scheduling form, global time zone logic, consultation mode selection, service categorisation, and payment flow were all developed and tested. The admin dashboard was built alongside the booking system, covering booking management, session confirmation, rescheduling, and reporting.

    • Next.js build
    • Time zone logic
    • Payment flow
    • Admin dashboard
    Wk 3
  4. Week 4Integration, Testing, and Launch

    Both platforms were connected, with the main website linking directly to the booking subdomain. The full booking flow was tested across countries, time zones, and devices. Edge cases were handled, the 24-hour advance booking rule was enforced at the form level, and legal pages were added. Both platforms were reviewed with the client and launched live.

    • Cross-device QA
    • 24-hour rule enforced
    • Both platforms live
    Wk 4
venkymurthy.com — live after 1 month
The Outcome

A Global Consulting Practice,
Now Fully Operational Online.

Venky Murthy now has a professional digital presence and a booking infrastructure that can handle clients from any country, at any time, without the scheduling or payment friction that previously made global consulting difficult to manage.

Delivered in

1

MONTH

01

A Personal Brand Built From Nothing

A website that positions one of the world's most experienced precious metal refining consultants with the authority and credibility his 30-year track record deserves.

02

A Booking System That Actually Works Globally

Triple time slot selection, global time zone support, and multi-mode consultation options mean no booking falls apart because of geography or scheduling mismatch.

03

Paid Consultations From Anywhere in the World

The fee collection system works internationally, removing the friction that previously came with trying to coordinate payment across borders.

04

Operational Control Without Developer Dependency

The admin dashboard gives Venky's team full visibility and control over every booking, reschedule, and session, without needing technical support for day-to-day management.

05

Two Platforms, One Month

A personal brand website and a fully custom global booking system, both built from scratch and launched inside a single month.

“The expertise was already world-class. We built the infrastructure to make it accessible to the world.”

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